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List Management

"Your team is incredibly customer focused, professional and a great asset to Oracle Publishing. Thanks for the terrific service and the awesome steady revenue stream!"
Cori Lusk, Circulation Manager, Oracle Publishing


Edith Roman’s List Management division is one of the largest and most sophisticated in the world. Whether you are renting one of our lists, or own one of the lists we manage, you ‘ll receive world-class customer service from our seasoned list managers. No other list management firm offers a higher level of advertising, sales and marketing, public relations, data processing, programming, Internet access, customer service or accounting than Edith Roman.

Should you rent your list?
As an Edith Roman client you’ll benefit from:
  • World class customer service
  • A creative and aggressive marketing plan
  • Maximum file exposure
  • Friendly, accessible and experienced list managers
  • The industry’s most comprehensive prospect file
  • Unlimited cross selling opportunities
  • Established relationships with brokers and mailers
  • Customized activity reports
  • Monitored security measures
  • A stringent credit policy resulting in minimal aging


  • The results - maximum list rental revenue


    When you rent your house file to other direct marketers, you’re virtually guaranteed a consistent flow of income. Organizations of all types and sizes find list rental a simple, efficient way to increase revenue. Because we handle every aspect of renting your file, everything you earn is profit.

    An added benefit of renting your list: it can open doors that were previously closed. Renting your list to a direct marketer guarantees you reciprocal access to their file.

    No-hassle, worry-free list management.
    Whether your list has been on the market for years or is “new to market,” your continued success is our main priority. We want to make it as easy as possible for you to enjoy additional revenue. That’s why we set up your file, take security measures to protect it, promote it, manage all the list transactions and handle the collections on your behalf.

    Personalized marketing strategies maximize list rental revenue.
    Edith Roman will evaluate your list’s marketability, develop a brand identity, and pinpoint the most effective target markets. We advertise our managed properties in all of the major trade publications utilizing our franchise positioning and produce a datacard for your file which is circulated to all of our "hot prospects." In addition, our sales experts exhibit at and attend all of the major direct marketing trade shows, keeping ahead of trends, opportunities and new developments in the industry.

    Our aggressive advertising and promotion efforts ensure top exposure in all the right markets.
    Edith Roman guarantees that 25% of the revenue we earn from the management of your file will be reinvested into advertising and promotions. We maintain the industry’s most comprehensive database of list buyers, and market to them relentlessly. Over 57,000 prospects receive our monthly direct mail promotions; 40,000 prospects receive our sales calls; 14,000 prospects receive our weekly HTML email campaigns; 6,000 prospects receive our weekly list news fax updates and more than 20,000 prospects receive our 4-color catalog promoting all of our managed properties.

    Hundreds of list owners including Oracle, Fred Pryor Seminars, CareerTrack, VNU Business Media, FAO Schwarz, Edmund Industrial Optics, New Pig Corporation, Digi-Key Electronics, and Global Industrial Products count on Edith Roman to manage their house files and generate substantial income from list rentals. Why not join them?

    Our list managers are eager to hear from you. Call us today at 800-223-2194.