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Data Processing and Database Management
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| "When it comes to database marketing, Database Direct anticipates our needs and delivers." |
| Chuck Smith, Director of Marketing, Digi-Key Electronics |
Edith Roman has been in the database-marketing environment since its inception, building and maintaining databases in a variety of formats. In fact, we were one of the first companies to use relational database management systems for building databases. Our research team continually develops and uncovers tools, techniques, suppliers, and marketing strategies that produce exceptional results for our clients.
The experts at our affiliate, Database Direct, handle database design, creation, usage and maintenance, transforming mountains of raw data into accessible information that can be used for making savvy marketing decisions and implementing highly successful direct mail campaigns.
Database Direct helps you fine-tune your direct marketing efforts and "mail smarter".
The object of database marketing is to build a profile of your ideal prospects over time by continuously refining and analyzing information gleaned from your direct marketing efforts. Databases can be built annually, semi-annually or quarterly, with additional information overlaid, and transaction data added back to the database as it is accumulated.
At Database Direct, we use advanced statistical response models to study lifetime value, RFM (recency, frequency, monetary), product affinity and market penetration to determine how you should allocate marketing dollars to reap the highest returns. Database marketing allows you to identify and target prospects who are most likely to respond and purchase, which allows you to enjoy greater profits from your mailings.
Database marketing also allows you to:
| | Analyze responses by every data element contained in the database, allowing you to recognize patterns not previously obvious |
| | Build the best market plan possible by interrogation of your database on-line |
| | Use pattern recognition to select responsive segments from lists that were unproductive or marginally productive before |
| | Reduce overall data processing costs while improving duplicate elimination and list hygiene |
| | Control mailings done on a site and individual level for maximum penetration |
| | Build and maintain a suppress file of competitors and unresponsive prospects |
| | Negotiate net usage agreements and quantity discounts with list owners to reduce your list costs |
Data processing services to streamline your mailings.
In addition to creating and maintaining your database, DDI also offers the following services to ensure your mailings are as efficient, effective and problem-free as possible.
Merge/Purge - Gets rid of duplication, eliminating waste and reducing mailing costs.
Response Analysis - Response reports based on key segmentation and selection variables to deliver information including: records mailed, sites mailed, number of responses, number of orders, total dollars by segment, P/L by segment, total dollars by site and total dollars.
NCOALink™(Change-of-Address Processing) - Fast, accurate NCOALink™ processing to keep your marketing database current and eliminate non-deliverable addresses. NCOALink™ services are provided through our sister company, Donnelley Marketing, a non-exclusive licensee of NCOALink™.
DSF2™ Processing - Helps improve mail deliverability, meet USPS® CASS™. and reduce postage costs. DSF2 services are provided through our sister company, Donnelley Marketing, a non-exclusive licensee of the DSF2.
Postal Presorts - Achieve maximum postal savings by qualifying for 100% automation rates at all levels including carrier route, Zip + 4® /delivery point and bar code.
Business and Consumer Enhancements - Allow you to pinpoint your target market for more efficient mailings. Some enhancements for business lists include: number of employees, industry, SIC, sales, and job function. Some enhancements for consumer lists include: home value, marital status, income, presence of children and ethnicity, and identification of credit card buyers.
Call 888-433-3873 to speak to one of our database marketing specialists.
The following trademarks are owned by the United States Postal Service: NCOALink, DSF2, CASS, ZIP + 4 and USPS
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